100-Freaking-K with @thehooknook

YOU. GUYS.

My life has been a whole lot of different things over the last 27+ years but this season has me all twisted up and gushy. I first created my Instagram account (@the.hook.nook)  in 2014 when I was selling finished goods and wanted to hop on this social media bandwagon. I mainly sold puff stitch beanies (literally made and sold HUNDREDS of those things over the couple years that I had them available for purchase), baby bonnets, cowls and even amigurumi (stuffed animals). It took me TWO FULL YEARS of having Instagram to reach my 10K milestone and gosh, let me tell you.. I literally cried when I woke up and saw that “K”. To think that TEN THOUSAND PEOPLE enjoyed what I was making, enjoyed what I had to offer and chose to click that “follow” button to see what I would make next and follow along on my journey was such an eye-opening experience. I hit that 10K mark the same day my husband hit his 10 year milestone of being a tattoo artist. Such an incredible day. Since that 10K mark, it’s been 20 months of ups, downs, successes, failures, joys, tears and a whole lot of incredible opportunities. And now we are discussing an amount TEN TIMES that original milestone. Unbelievable.

Since the beginning, I’ve always viewed The Hook Nook as my personal outlet - something just for me. I began crocheting in 2011 when my daughter was a baby so that I could have a hobby and something to include during my day where I could be “Jessica”, not just “Wife” or “Mom”. I taught myself via YouTube videos and a LOT of wasted yarn but I LOVED it. I loved being able to have this craft, this time of day, that was solely for me. I wanted to make my daughter beanies, blankets and stuffed animals that she could keep and only began selling my pieces after posting them to Facebook and friends and family began asking me to make things for them. I used these orders as a means to pay for yarn and materials so that my husband (who was our sole income at the time) didn’t have to. As natural growth occurred, I found myself with a never-ending list of orders which made me a whole lot of crazy and overwhelmed. I was working my fingers to the bone and crochet just didn’t seem fun anymore. Despite the amount of flack I received, I decided in January 2015 I would no longer accept orders for custom pieces. I HATED telling people no, especially those that had supported me since day one, but I just needed to find joy in the craft again and the pressure that orders created for me just zapped me of creativity.

100-Freaking-K with @thehooknook

The Hook Nook, circa December 2011

100-Freaking-K with @thehooknook

The Hook Nook, circa December 2011

At that time, I decided to spend 2015 focusing on being a pattern designer and LOVED it. I loved that I had ideas, brought them to life, and saw such amazing support from everyone about the designs. Such a proud and amazing moment in my life. As the years went on, I found the light dimming again and didn’t find joy in pattern writing any longer because, again, the pressure was too much when I would post about my works-in-progress and feel hounded for the pattern. Sometimes I found myself not wanting to even crochet because I knew people would ask for the pattern - which is an AMAZING compliment, it just created stress for me knowing that people were waiting. So, again, I made a decision to no longer write new patterns for The Hook Nook as I took time to love my craft again. During this break that began earlier this year, I have been approached by numerous companies and brands to work with them on freelance pattern design work which gave me a sense of worth again. I felt special, important. With only one person waiting for the pattern and with healthy deadlines, it was ENJOYABLE for me to write these patterns and work with these companies. I mean, seriously. EVERY SINGLE TIME I get an email from a potential partner I get giddy and happy and so stinking grateful!

 “ARE YOU KIDDING ME?! THEY WANT TO WORK WITH ME?!”

100-Freaking-K with @thehooknook

The Hook Nook, circa 2015

100-Freaking-K with @thehooknook

The Hook Nook, circa 2016

100-Freaking-K with @thehooknook

The Hook Nook, circa 2016

But today is when things change.

Today I have a new perspective towards myself and I know that I am worth it. I really am. I’ve battled this perspective for years and occasionally will say that I don’t struggle with it because I will have moments of insight but it was still there. Today I know that I don't need to go searching for the next amazing opportunity. None of us do. We don’t need to wait around to be noticed, to gain that sense of self worth because someone we look up to is validating us. You know what? You are special and amazing right now. Before those “big pages” tell you that you are. Don’t wait to feel proud. Feel proud in this season, blessed and grateful from the beginning and you will be utterly amazed at what will be handed to you in His perfect timing. I can tell you that if I was greedy in the beginning and sought to grow IG numbers instead of growing my skill and patience, there is NO way this result would be the same. Never compare your beginning to someone else’s middle, or end. Work hard, play hard and NEVER forget what your dreams are and NEVER stop reaching for them. Your fruits won’t appear without the time and TLC needed to create them. And always remember to never feel entitled. NO ONE just deserves success on a golden platter. No one. EARN that title.

100-Freaking-K with @thehooknook

The Hook Nook, circa 2017

SO. If you made it this far, I want to extend an invitation to you. In celebration of this remarkable milestone that we ALL are hitting together (believe me, none of this would be possible without each and every one of you), I am looking to put together a couple curated boxes full of amazing things. I plan on putting together 50 VIP boxes filled with some of my personal favorite companies/brands/products as well as 50 Maker boxes. I am hoping to fill these 50 Maker boxes with YOUR products and bring them into the spotlight. I am hopeful to offer 5-6 different products featuring 5-6 of you Makers. I am currently working with specific contributors for one amazing VIP box, but the Maker box needs YOU!

Please see below what I’m looking for to feature in this limited edition Maker box:

-Yarn yummies
-Unique crochet hooks
-Fiber/crochet/knit-related products
-Nonperishable snacks/treats (that can be mailed)
-Beauty products
-Etc

I am SO excited to hear from you guys and discover some new amazing products!! If you are interested in submitting an application to be featured in this Maker box, please send an email to: hello.thehooknook(at)gmail.com with the following information:

-Your name, Shop name, Shop IG handle
-Description of your product
-Photos of your product
-Time frame needed to complete and ship out 50 total pieces

You guys make my heart unbelievably full and I am SO excited to celebrate with you all in this way. THANK YOU for being part of my journey to self-love! It’s because of YOU that I have found purpose and worth. I owe it all to each of you.

xo,
Jessica

Fine print: Sending in an email application is Sponsor’s agreement to fill promised order within timeline given. There is currently no direct monetary payment for Sponsor to contribute to The Hook Nook’s Maker box. Sponsors WILL be credited directly and obviously during promotion of the Maker box on The Hook Nook’s Instagram feed, stories, Facebook page and any other platform The Hook Nook uses to promote, as well as in the retail listing. Once chosen, Sponsor will receive an email confirming the acceptance into the box and at that point, the timeline to complete and ship products will begin. Accepted sponsors will be chosen prior to August 31, 2017. Applications will be accepted August 13- August 31. Must be 18 or older to apply, or have parental/guardian consent to apply. International applications will be accepted, but shipping costs to The Hook Nook will be the responsibility of the Sponsor.